3 mistakes I see in 90% of inherited Google Ads accounts
3 mistakes I see in 90% of inherited Google Ads accounts Over the years, I’ve inherited quite a few Google Ads accounts, some from agencies, some from in-house teams, and occasionally from business owners who were trying to manage things themselves. And to be honest, most of them are not “bad” accounts. They’re usually working.They’re […]
How We Restructured a $436K Google Ads Account
Google Ads accounts rarely fail because of ads. More often, they fail because of structure. This case study explains how we inherited an account that had already spent over $436,000 in Google Ads and generated more than 18,000 conversions but was struggling with an inefficient structure that limited performance. By rebuilding the system around signals, […]
When an Account Passes the Audit But Still Doesn’t Scale
When an Account Passes the Audit But Still Doesn’t Scale Sometimes an account passes the audit. Signals are clean.Structure makes sense.Automation has boundaries. And still… it doesn’t scale. This is where most people keep optimising the account. And where I stop. Because at that point, Google Ads usually isn’t the bottleneck anymore. The Real Constraints […]
What Most People Discover in Month One of Auditing Properly
What Most People Discover in Month One of Auditing Properly Most people expect audits to uncover advanced problems. They don’t. What surprises them is how obvious the issues are, once they finally slow down enough to see them. Month One Is Rarely About Growth The first proper audit doesn’t unlock scale. It removes illusions. Here’s […]
Why Monthly Google Ads Audits Matter More Than Scaling
Why Monthly Google Ads Audits Matter More Than Scaling Most Google Ads accounts don’t fail because they lack tactics. They fail because no one stops to ask whether the system is still telling the truth. That’s why I audit every Google Ads account monthly, before making any scaling decision. Not to optimise.Not to “improve performance”.But […]
A “Scalable” Google Ads Account Isn’t Built by Scaling
A “Scalable” Google Ads Account Isn’t Built by Scaling It’s Built by Auditing (Relentlessly) I promise you this: If I audit a Google Ads account that’s “ready to scale,”I can always find at least 5 things that would make it more scalable. And yes, I’m going to tell you something in secret 🤐 I’ve audited […]
